As we're going to redesign our website,
you can't access our page from 9:30 on June 16th to 15:00 on 19th (JST).
We cannot accept orders nor inquiries either.
We truly apologize for posing too much inconvenience for you in advance.

As you might know, Japanese national sales tax is announced to raise to 8% from 5% from April 1st.

To keep both of us from problems, we updated the price for each item is updated as not including sales tax just now.
Before April all orders will be subject to 5% of consumption tax and 8% after that.

Unfortunately that means each price for our item, even one released before the tax hike, rises up although it's a tiny amount.
We recommend you of taking your favorite ones before April!


Sorry for the confusion,
Innocent World

The Revival Lotta,
the immediate sellout series from our latest collection,
will revive again on your request!



★Starts taking Special Members' reservations from June 13th.
★Starts taking reservations from 13:00 on June 20th.
※We apologize in advance that we cannot take reservations if all the items are gone for our Special Member's preorder.

★Will be released around on late August.

To those who sent us orders on March 30th (the day we released the Revival Lotta series),
we've just sent mails asking about your interest in the series.
We're truly sorry that we cannot add you to the waiting list from now on.
Hoping you can get one this time around!

“Innocent World Foldable Umbrella BOOK”is going to be released from Takarajimasha!

You can get a foldable umbrella usable also as parasol featuring our coveted original print Lauretta Rose.
Classy rose printed umbrella with frills will be one for your daily outings♪

With an eight-page leaflet featuring our dresses♪


【Taking reservations until】
May 11, 2014

【Release date】
May 16th

★For purchases on our webshop and retail shops except Nagoya shop,
we'll offer 1000 yen voucher that you can use for purchase accumulate to 5,000 yen or more.


Go for getting one before sold-out♪

Regarding coming series featuring The Tale of Peter Rabbit™ by Beatrix Potter™ we're so sorry but we cannot accept orders overseas - they're released exclusively for domestic sales (we cannot get licenses to ship them internationally). Thank you for your understanding in advance.

BEATRIX POTTER ™and PETER RABBIT ™ Ⓒ FW & Co.,2014

Hope we didn't keep you waiting,
now we can let you know more details about Innocent World 15th Anniversary Mook♪

【Taking online reservations until】 November 22nd to December 1st
【Release date】 December 6th
【Price】 ￥1,470
【Contents】
*From the Vienna tea party (presented by Gothic Lolita Austira)
*Lessons for classical styles
*Chronology and our coveted dresses
*Textile museum
*Dresses from collaborative works
*365 days with Innocent World
*The place where Innocent World's items are born ...and more☆

On the cover story, Dakota Rose appears in our brand-new series as classical Alice♪

On the feature called "Textile Museum"
we would like to introduce you our original prints and embroidery designs for the past collections♪

【Special supplement】
It's our famous Violin Bag, but actually a tote with an inside pocket and opening snaps!
(Approx size: 31cm×32cm width×10.5cm depth)
An useful tote enables you to put many items in it♪
It ain't cheap with f-hole embroidery, not printed ones.

Here you can see our whole 15 years.
Go for getting one before sold-out☆

At Osaka flagship shop and Harajuku store,
samples of the supplement bag will go on display from November 15th♪
Please come to shops and check it in person☆

From September 28th, our chief designer Yumi Fujiwara starts posting her blog entries!

With a variety of subjects including her daily lives including creating styles☆
We'll provide you a link on the top page and expect your access♪

designer Yumi Fujiwara blog☆

We're planning to release a 15th Anniversary teddy bear.
Limited edition of 15 teddies for our 15th anniversary.
Price：31,500 yen


Produced one-by-one by a teddy bear doll maker Mayumi Takahisa's hand.

Their eyes, a key element of their aura are handcrafted too by Japanese artisans on Ms. Takahisa's own request.
Original Schulte Mohair is selected for expressing their well-groomed body like an antique teddy bear.
Also, we arranged an original charm printed "15th Innocent World" on their neck
They can be made to strike various poses since the joints of the limbs bend.


May he become your nice friend.

Keep updated on the info.

In our 15th anniversary year,
we will introduce collaborative items with the much-loved "Rozen Maiden",
whose awaited new series will run from July 4th!

Aroma of the series inside,
Innocent World creates classical lolita styles in the motif of Bara Otome,
with the very name "Bara Otome in bisque-doll-style."

Released as special sets of our coveted Antique Doll series.

Don't miss our updates about the production process♪
⇒"Innocent World×Rozen Maiden"



Rozen Maiden Official Site
⇒http://www.tbs.co.jp/anime/rozen/

This fall, we're planning to attend the Tea Party hosted by Gothic Lolita Austria, as the special guest!

Date: October 12th 2013 (CEST)






For further information:
Official site
http://gothiclolitaaustria.wordpress.com/
Facebook
https://www.facebook.com/events/125311494336007/

Gothic & Lolita Bible Issue 39 (For sale February 24, 2011)

『New Type』 Kadokawa（On sale February 10th 2011）
『Seiyu Grand prix』Jouhosya（On sale February 10th 2011）

The voice actress of Victorica from "GOSICK", Yuki Aoi, will wear the Victorica Dress!
You can't miss both presses☆

【 KERA！ February Edition 】Index Communications（On sale December 16th 2010）

◆Congratulation!! KERA！vol.150 Anniversary with a present Quiz!!
Make sure to get Innocent World's outfits by solving the quiz♪

Hand made Gothic & Lolita Fashion【 Goth Loli 】Boutique（For sale November 2nd 2010）

You can take a look on Innocent World's new autumn and winter presses♪

Keep up to date on Innocent World events, giveaways, new items and more♪（Sent once or twice a month - currently Japanese language only）