Dates listed in pink are when the online sales office is closed. We will not be able to respond to emails or send items out on those days so we ask for your understanding.


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Home > Shopping guide(International order)

Shopping guide

About this site


Your package


Returns and exchanges

FAQ(Frequently Asked Questions)

About this site

1-1 For first-time users

Thank you for visiting Innocent World’s official website. Innocent World’s designer, Yumi Fujiwara, has made a unique brand shop providing elegant and cute clothing.
We are taking orders for our merchandise through this website. In addition, we will accept orders by phone, fax or email.
Our original and head shop is in Osaka, but we have since opened many throughout Japan, so please stop by when you are in the area.

1-2 Computer settings

Recommended computer settings for this site:

OS:Windows XP、Windows Vista
Browser:Internet Explorer 6.0 and up
Screen size:1024×768/16bit and up
Enable JavaScript, Style sheet, and Cookies

The color and appearance of materials may differ from the actual item depending on your monitor. We aim to be as faithful to the original item as possible, so we ask for your understanding in advance.

1-3 For junior customers

We ask your parents' agreement for orders from junior customers. Thank you.


2-1 Before ordering

You can order from our website using the special order form.
If you have any questions regarding our products, send us a message using the “Contact Us” webform.

2-2 Ways to order

Go to the specific page of the item you'd like to buy.

If an item has Reserve corner posted on the page, that means it is now up for reservation.
The expected arrival period of the item as well as dates you can request your package to arrive (domestic shipping only) will be posted on the site so please refer to those when making your order.

Every product page has a table listing the item number, item name, color number code, sizes and price. Once you have found an item you would like to purchase, please copy the above information and paste it into the text box on the special order form, making sure you have the correct color code number.
※There is a chance the item(s) you request may be sold out.

If you are ordering multiple items, proceed in the same copy-paste method of filling out the form. You can add rows until the count reaches 20 - please contact us if you need to go over that amount.

Please fill out the fields on the special order form.

After you have entered the items you wish to order, select the quantity for each item from the drop down box on the right side.

Please enter your name and your title (Ms., Mrs., Mr.).

If you have a different email address for correspondence and Paypal, please enter both in the appropriate fields. If both addresses are the same, you may leave the "E-Mail for PayPal" field blank.

Please enter your address and phone number. If you have any specific instructions, questions, or comments, make sure to tell us in the Message field.

Special Order Form

After confirming there are no mistakes click “Submit”.

An automatic reply mail will be sent to your email address. At this point the availability of the merchandise in your order is not confirmed sso please wait for the order confirmation email.

I haven't received a response to my email

Within a week you will get your confirmation and payment details. For PayPal payment please follow the instructions. (Due to holidays or sale completion might take longer.)

I haven’t received an order confirmation mail.

Once we have gathered the items in our warehouse, we will ship them out.

When will my package arrive?

2-3 Shipping information

weight Asia Oceania, North America,
Central America
and the Middle East
Europe South America
and Africa
Up to 0.5kg 1,400yen 2,000yen 2,200yen 2,400yen
Up to 1.0kg 2,100yen 2,900yen 3,200yen 4,100yen
Up to 1.5kg 2,700yen 3,700yen 4,100yen 5,700yen
Up to 2.0kg 3,300yen 4,500yen 5,000yen 7,300yen
Up to 2.5kg 3,800yen 5,200yen 5,800yen 8,800yen
2.5kg and over  Follow Rate schedule

* Rate includes service charge.

Product Weight Product Weight
Package Paper bag : About 60g
Cardboard box : 300-700g
Socks 80g
Shoes 710g
Blouse 200-300g Boots 1330g
Dress 500-700g Bag 400-800g
Jumper skirt 400-900g Headdress 40g
Skirt 300-500g Bonnet 120g
150-200g Hat 150-300g
Coat 1260g Brass

2-4 Cancelling after your order has been proceeded

We do not accept cancellations once your order partially nor tottally after it is complete so please make your orders with due care. Please remember that we may not cancel your reservations soon after you send one even before sending you an invoice.

If you become a problematic customer by canceling or refusing to pay, please know that you cannot be allowed to order from our online shop in the future.

2-5 Our inventory system

Due to the fact that we have many stores and shared stock, we do not have a set amount of each item in our inventory. Because of this, there are times when an item may be mistakenly shown as available online but is actually sold out. So please wait for your Paypal invoice to make sure the item is available.
The homepage of our website has current information about the status of our inventory as well.

Your package

3-1 Length of time before delivery

After we receive payment, we collect all of the items from our stock and then send out the order. If reserved items are included in the order, we wait until all of the items are available before we ship.
Orders will be shipped within 2 weeks of receiving payment.

We use EMS (Express Mail Service) to ship orders.

We aim to send out orders in the shortest amount of time possible, but due to the way our inventory is set up, there may be cases when it takes us longer than expected to complete your order. We also can not speed up your order or move you to the head of the line. We appreciate your understanding in advance.

3-2 Sending for items not in stock

When we do not have a requested item in the online sales stockroom, we request it to be sent to our office from our retail stores unless we could find it. In such cases it may take a few days to a week to reach our office so we may not be able to send it out immediately. If you need an item by a specific date, you may contact us and we can tell you when we expect to ship it.


4-1 How to pay

We accept payment by PayPal sent in Japanese Yen. A PayPal account is required to order.

The total amount of money is the "merchandise price" plus "delivery fee". You will get a payment request about the amount you have to pay for your order. Please do so within a week.

We recommend you to pay for transport insurance and we will automatically add it to your total. Innocent World is not responsible for any damage happening during shipping.


4-2 Customs

International customers may be charged import tax. All additional charges for customs clearing must be paid by the customer. Please contact your customs office for further information.

The Japanese Postal Service requests that we list the correct value of the items for customs declarations. We are not able to mark down items for tax reasons.

Returns and exchanges

5-1 Items eligible for return or exchange

In cases where you receive the wrong merchandise or damaged items make sure to contact us within one week of receiving your package. We do not accept returns or exchanges if the item does not fit or if you do not like the color. We cannot accept returns or exchanges by mistakes in ordering after shipping out, either. so please take due care when ordering.

5-2 How to return or exchange items

Make sure to contact our office within one week of receiving your package. We will notify you about the procedure to return or exchange the item.

Shipping Address
Online Sales Section, Innocent World, NPC Building Honmachi 5th Floor,
2-1-2 Kitakyuhojimachi, Chuo-ku, Osaka, JAPAN 541-0057

※Please be sure to include your name, address and phone number.

FAQ(Frequently Asked Questions)

6-1 I haven’t received an automatic response to my order.

When you complete an order, you should receive an automatic response, usually within 5-10 minutes. If not, it may be one of the following issues:

  • The mail could be in your spam folder
    Depending on the mail filter, emails from Innocent World can end up in your spam folder and never reach your inbox. Make sure to check your spam folder, deleted mail folder or any other related place it could be.
  • Mail from Innocent World does not have permission to be received
    If you are heavily filtering your mails, make sure to grant permission for our domain name, “”.
  • The automatic mail did not go through due to a system error
    (but the order went through)
  • The order did not go through correctly due to a system error (and the order did not make it through to Innocent Word)
    Once we receive your order, we will send a confirmation email within 3 working days. If 3 days pass and you haven’t received anything, there is a possibility that something has gone wrong with your order so please contact us. We apologize for the inconvenience.

6-2 I haven’t received an order confirmation email (domestic shipping)

We send a reply mail to all orders or other correspondence within 3 working days. At sale times or around holidays when we are especially busy, sometimes it can take 2 or more working days to respond. Please be sure to refer to the calendar on our homepage to see when holidays will be (marked in red).

If you haven’t received an order confirmation email within 3 working days, it may be due to one of the following issues:

  • The mail could be in your spam folder
    Depending on the mail filter, emails from Innocent World can end up in your spam folder and never reach your inbox. Make sure to check your spam folder, deleted mail folder or any other related place it could be.
  • Mail from Innocent World does not have permission to be received
    If you are heavily filtering your mails, make sure to grant permission for our domain name, “”.
  • You are using Yahoo!Mail
    We have been having problems with failed email delivery to customers with Yahoo! Mail accounts. The mail doesn’t go to the spam folder; it just disappears on its own. If at all possible, we ask that you please use a different mail service for your orders and inquiries.

In cases where you do not receive an expected mail from us, please contact us with the mail form accessible at the “Contact Us” section of our website, phone, or fax. If you use the mail form, be sure to use another email address to avoid further email problems.

TEL:06-4705-5058(Weekdays 10am~6pm)

Contact Us form

6-3 When will my package arrive?

It really depends on the state of our inventory and whether we have to request items to be sent from our store locations. In general, we ship within between 3 days and 2 weeks of receiving your order.

Once we have shipped your package, we wil email you with your tracking number and a link to the EMS tracking website to you can check its progress.

6-4 Custom fees in my country are very expensive. Can you mark down
  the value of the package or mark it as a gift?

Unfortunately, we are not able to comply with these requests for legal and tax reasons, so we ask for your understanding in advance.

6-5 How tall are your models?

Innocent World uses several models so we cannot make generalizations about their height.s For a question about a specific model, we ask you to please contact us by email.

6-6  I live in Japan but I don’t have a bank account or a credit card here.
  Is it possible for me to pay through Paypal and have the item shipped
  to my Japanese address?

Yes, we can do that. Please make your order using the Order Form for Overseas Customers instead of the shopping cart.
Please refer to the information below about shipping costs:
Purchases of \10,500 (including tax): free (Hokkaido, Okinawa and outer islands must have purchases of \21,000 [including tax] for free shipping)
Purchases under \10,500 (including tax): flat rate of \630 (Hokkaido, Okinawa and outer islands with purchases under \21,000 [including tax] pay a flat rate of \1,400)

6-7 Are you recruiting for any models?

No, we are not recruiting for any models now.
If you want to be our model, please contact us through your agency.

6-8 About our sizing

The sizes listed on our website correspond to the following list.

Size reference (Japanese sizes): S → 5~7 M → 7~11 L → 11~13
※Depending on the item, the sizes might be slightly smaller or larger.

The measurements listed are of the actual garment so we recommend 4-5cm of room for the best fit, especially for blouses.


Copyright(C) Innocent World All Rights Reserved.